Building Sustainable Future: The Fujisawa Sustainable Smart Town Initiative

In the heart of Kanagawa Prefecture, Japan, lies a beacon of innovation and sustainability—the Fujisawa Sustainable Smart Town (Fujisawa SST). This ambitious project, spearheaded by Panasonic in 2012, represents a groundbreaking approach to urban development, focusing on eco-friendliness, security, and comfort. Spanning 19 hectares, Fujisawa SST is transforming the landscape of sustainable living, and in this article, we delve into the intricacies of this remarkable initiative.

A Visionary Project for Sustainable Urban Living

Fujisawa SST is not just a residential area; it is a holistic community designed with sustainability at its core. Panasonic’s vision was to create a living space that harmonizes with nature, utilizing eco-friendly technologies and practices. The site, once a disused manufacturing facility, has been repurposed, embodying the principles of resource reuse and environmental consciousness.

Key Pillars of the Fujisawa SST Initiative

The success of Fujisawa SST rests on several foundational initiatives, each playing a crucial role in achieving its sustainable goals.

  1. Harnessing Renewable Energy: At the heart of Fujisawa SST is a commitment to energy efficiency and self-sufficiency. The community extensively utilizes solar power and other natural energy sources, striving to produce as much of its own energy as possible. Residents are empowered with apps that monitor their energy consumption, offering valuable insights and tips on reducing their environmental footprint.

  2. Ensuring Safety and Security: Panasonic has reimagined community safety, creating a “Virtual Gated Town.” While the town remains open to visitors, security is paramount, with strategic entrances monitored by security cameras, ensuring a safe living environment for all residents.

  3. Promoting Sustainable Mobility: Fujisawa SST encourages eco-friendly transportation, offering 24/7 access to electric vehicles and bicycles. With a simple touch of a special card, residents can rent these vehicles, promoting a sustainable and convenient mode of transportation.

  4. Fostering Smart, Sustainable Lifestyles: The project goes beyond physical infrastructure, nurturing a sense of community and connection. It leverages lifestyle data through collaborations between industry, academia, and government, fostering a living space that is not only sustainable but also socially enriching.

Achievements and Future Goals

Today, Fujisawa SST stands as a thriving community, housing over 600 families. The town’s environmental goals are commendable, targeting a 70% reduction in CO2 emissions and a 30% decrease in water consumption. Furthermore, it aspires for a third of its energy to be sourced from renewable resources on-site.

Fujisawa Sustainable Smart Town stands as a testament to what can be achieved when innovation, sustainability, and community come together. It is a model for future urban development, showcasing the potential of smart living and eco-friendly practices. As the project continues to evolve, it serves as an inspiration for communities worldwide, proving that a sustainable future is not just possible, but already in the making.

Discover More About Fujisawa SST

For those intrigued by this pioneering initiative, delve deeper into the world of Fujisawa SST through these official resources:


Fujisawa SST is a pioneering urban development project located in Fujisawa, Kanagawa Prefecture, Japan. Initiated by Panasonic in 2012, it aims to create a sustainable and livable community, focusing on eco-friendliness, security, and comfort. The town is built on a 19-hectare site, formerly a manufacturing facility, and incorporates various innovative technologies and practices to promote sustainable living.

Fujisawa SST is built on several foundational initiatives, including efficient use of energy through solar power and other natural resources, ensuring the safety and security of residents with a “Virtual Gated Town” concept, promoting sustainable mobility with accessible electric vehicles and bicycles, and fostering smart, sustainable lifestyles through community engagement and the use of lifestyle data.

The community is committed to energy efficiency and aims to produce as much of its own energy as possible. Extensive use of solar power and other natural energy sources is a key strategy. Additionally, residents have access to apps that display their energy consumption levels and provide tips on reducing their environmental impact

Fujisawa SST employs a “Virtual Gated Town” approach, ensuring a secure living environment while remaining open and accessible to visitors. There are a limited number of monitored entrances, and security cameras are strategically placed throughout the community.

The town promotes the use of eco-friendly transportation options, providing 24/7 access to electric vehicles and bicycles. Residents can easily rent these vehicles using a special card, which also helps to track their usage.

Fujisawa SST continues to strive towards creating a more sustainable future. The community has set ambitious targets, including reducing CO2 emissions by 70%, cutting water consumption by 30%, and ensuring that 30% of its energy is sourced from on-site renewable resources.